Web copywriting

Web copywriting Copywriting for the web or web copywriting is an essential copywriting discipline. Most clients need to create text for the website; some want to edit or focus on a specific page. Sometimes they have a clear idea about the structure and the graphics; other times, the copywriter also

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When the Succesful People Get Up

When do successful people get up in the morning? Lately, I have laid my hands on two interesting books What the Most Successful People Do Before Breakfast by Laura Vanderkam The 5 AM Club by Robin S. Sharma They both inspired me to reignite the habit of getting up before

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marketing trends 2023

The customer is not a moron

The customer is not a moron Marketing trends 2023 The customer is not a moron. She is your wife. David Ogilvy Tweet This is what the marketing genius David Ogilvy taught in the 1950s. The advertisement in his time was dull and stupid and too openly salesy. Then he changed

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Copywriting inspiration in the literary canon

A classics is something that everybody wants to have read and nobody want to read. Mark Twain Well, it may be so. But if you skip canonical authors you miss a big opportunity. You can find inspiration everywhere you look. For selling strategies, you can study your own buying decisions.  n

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The people we buy from

Do you believe that you own your buying decisions? That you are entirely immune to all the marketing tricks? We only buy from people that we: Know Trust Like Spot in primetime and faces on highway billboards. Brands used to spend all their money on them. That time is gone.

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Improve your copywriting skills

What gets under your skin?

What gets under your skin? When it comes to copywriting skills, you can be your own’s best source of inspiration. Chances are your clients are people like you. And if they are not, if they live entirely different lives according to completely different values, I hope you know it. One

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