Your brand is how people talk about you when you are not in the room.
Branding turns your customers into loyal fans.
Branding defines the following:
How you want the public to see you and think about you.
What people first think when seeing your logo or hearing your brand’s name.
Emotions connected with your brand.
How you want to be remembered.
What makes you stand out.
What you want to be said about your brand.
Your brand has:
And all these things must be distinct in all the channels you use.
I use following principles:
Branding is about emotions, about evoking love and desire.
There are irrational patterns in our minds, bells that ring without obvious reasons.
Archetypes and cliches, stories old as time, and a shocking twist.
The big, rich brands know it. Or their copywriters did.
We need to understand who your ideal customer is.
Dive deep into their archetypal psychology and adjust your brand personality to their liking.
In terms of branding I can do for you the following.
The delivery time may differ according to the number of projects I am handling at the moment.
Usually, the copywriter crafts all the mission, values and uses it for the website copy.
Thus, the client knows that the tone of voice remains consistent.
But there are also cases where only a few pages need new copy, an about us page or simply re-branding is needed.
Almost everything is possible.
How is branding done? How do I work? Here are all the answers.
The basic branding is included in the price if you order web copywriting.
I cannot work around it.
But there are cases when you want to order simply basic branding service.
There are many ways your branding should reflect your brand.
A good copywriter asks about your branding before she starts to write.
She asks if you have a brand voice guide to show her.
If not, she asks queer questions (like why you started your brand, where you see yourself in 20 years, and so on). These questions might sound weird, but trust your copywriter; she is a professional.
If you accept my offer and let me create your brand, I will make a brand voice guide for you.
If you only want some texts for the website and have no brand voice guide to show me, I will also ask some questions because I can only do my job if I know these answers.
Otherwise, it would be a lousy, fast job that only wastes my time and your money.
If you find a copywriter that does not ask and starts writing immediately, maybe that makes you happy because that is a cheaper solution. But you may not be as satisfied as you see the conversion rate.
A good copywriter is curious, like a cat or a monkey. So, answer the questions. It won’t kill you.
This document should be a part of your employees’ education.
They should know it by heart: every creator, every salesperson, even the receptionist (especially the receptionist).
You will show it to any freelancer you work with and some of the most prominent potential clients so that you know you are on the same line from the first minute.
And it works magic for your credibility and professionality. This document can push your freelancing career to a new level.
You can use the exact words and phrases in various places on your web, emails, and social media.
You can use it as your guidelines for writing your texts yourself.
You can pay me to edit the texts so that they are in line with the guidelines.
And then, maybe, you can write the texts yourself.
Taglines and brand names are essential features of your branding strategy.
These should be crisp catchy phrases that ring a bell in the head of your customers.
They should be poignant and distinct to make you stand out.
When writing texts for your web or your homepage, I include crafting all taglines in the price.
But you can let me create them for you individually.
The connection between you and your product must be distinct.
It should not confuse or mislead.
Only then you focus on it being: