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Writing blog posts, and magazine articles, sharing information on social media, or shooting videos and podcasts.
You provide your know-how for free. They love you and trust you for it.
Because while delivering valuable content, you create trust and gain your customer’s gratitude.
You are building your brand.
You showcase your expertise and skills.
While your email list stays – even if Uncle Google decides to delete your Gmail account. Because the list is a list, like a list of telephone numbers.
I use following principles:
I know the persuasion tricks and use them.
I understand the sales formula and implement them.
However, the story is a technique old as time.
People cannot help but read on.
So, I use storytelling in my content marketing.
I am a writer.
I write so that they read.
However, I stick to the plan when I write for your business.
The text must lead the reader to the desired action.
We need to understand who your ideal customer is.
Dive deep into their archetypal psychology and meet them exactly where they are at.
In terms of content marketing, I can do for you the following.
The delivery time may differ according to the number of projects I am handling at the moment.
Usually, the copywriter crafts all the texts for the brand.
Thus, the client knows that the tone of voice remains consistent.
But there are also cases where only one article or a blog post.
Almost everything is possible.
How is content marketing done? How do I work? Here are all the answers.
Nearly everything can be turned into a blog post.
But there must always be a strategy.
Single blog posts should:
When choosing your ideas for a blog post, ask yourself, “Who cares?”
And only select posts that relate to your ideal customers.
Some web owners do not only offer blog posts but magazine articles.
Articles are more prolonged and go deeper. Blog posts are time-relevant; magazine articles should work any time.
For magazine articles, their content is the sole reason for their existence. While blog posts are written with a distinct agenda in mind.
Some magazines are written only as a place where to put an ad (I don’t write those).
Some present a product the client wants to sell and get a commission fee (I write those if the product is any good).
And some are a paid service themselves.
Some are free services for clients.
Social media are great for building relationships.
But only posting won´t get you there. You must interact with your followers.
Treat them like human beings and not like numbers.
And be human yourself.
Social media copywriters must:
We schedule a call.
Sign a contract (possibly through Upwork – safe for both parties).
The I will write the texts according to the chosen strategy.
Or you will assign tasks.
I will send you an invoice once a month.
