My mission is to change the marketing world from a swamp of manipulation and predictable tricks into a helpful and emphatic place where people respect and understand each other. I strive to achieve it by writing texts filled with stories and meaning using the superpower of psychology and always looking for new, untrodden paths. I envision a world where people trust what they read and buy what they need.
Psychology of persuasion
The power of branding
Out-of-the-box solutions to your marketing struggles
My knowledge of human psyché
Marketing tricks revealed – because the customer deserves to know
Inspiration is sometimes found in unlikely places
Stories and reading – because reading makes us better writers. No, reading makes us writers.
Practical psychology to help readers tame the shrew in our heads.