A sales funnel is a marketing technique that turns the by-goers into paying customers.
There are simple and complicated funnels.
All of them work like this:
The principles I follows when writing:
I know the persuasion tricks and use them.
I understand the sales formula and implement them.
However, the story is a technique old as time.
People cannot help but read on.
So, I use storytelling in my content marketing.
I am a writer.
I write so that they read.
However, I stick to the plan when I write for your business.
The text must lead the reader to the desired action.
We need to understand who your ideal customer is.
Dive deep into their archetypal psychology and meet them exactly where they are at.
In terms of crafting a sales funnel, I offer the following services:
1. A landing page, 2. 2x3 emails (both sales and nurturing), 3. A sales page, 4. a lead magnet
1. Mini branding call, 2. A landing page, 3. One revision
1. Mini branding call, 2. A sales page, 3. One revison
1. A brand and consultation, 2. Lead magnet no longer than 5k words, 3. One revision
One revision is always free.
Usually, the copywriter crafts all the texts for the brand.
Thus, the client knows that the tone of voice remains consistent.
But there are also cases where only you want just the funnel or a landing page.
Almost everything is possible.
Let us look at the simples sales funnel.
A lead magnet is a piece that you give for free.
It can be an ebook, a worksheet, a webinar, or a podcast.
The magnet has its landing page with an irresistible offer.
In the lead magnet you:
A landing page is a page your customer enters when they click on a link.
Your homepage can work as your landing page in some cases.
But mostly, the landing page belongs to a specific product, service, or campaign.
It is a specific part of your customer’s journey and must relate to their state of awareness of your brand and your products.
It can be a part of your web or disappear after the campaign ends.
Landing page is not a sales page.
Some advertisers skip the landing page and lead with the sales page.
It may be a good choice in some campaigns (for example, discount campaigns or seasonal sales).
Your landing page works best with customers who don’t know you because they are difficult to convert with direct sale deals.
A sales page can be a firm part of your website or not.
Mostly the sales page is a page that loads when the client clicks on a link in an ad, in a sales email, or in a blog article.
You should lead with the sales page only with the customers ready to buy.
A well-crafted sales page must follow a structure, offer enough arguments, and, most importantly, the price and the specific offer must come at the candid moment.
No sooner, no later.
We schedule a call.
Sign a contract (possibly through Upwork – safe for both parties).
The I will write the emails according to the chosen strategy.
Or you will assign tasks.
I will send you an invoice once a month.