Create a nurturing sequence of 10 emails.

• In these emails, you deliver the value your subscribers signed up for.
• Every email must be polished like the shiniest diamond.

And here comes the magic:

• Put them on automation.
• Every new subscriber will receive great emails every week, no matter when they subscribe.

And another hack.

• Add your regular newsletters (those containing evergreen content) at the end of the sequence line.
• So that even new subscribers get them.

Just remember, your sales emails must come AFTER the nurturing sequence.

You don´t want to present your sales offer too soon.

And if you don´t know your way around email copywriting, hire a copywriter who does.