Why be the best? Only the best survive Is being average enough? It may be. But the time may come when being average is not enough. Because in times of crisis, only the best survive. As a mother, I have always tried to be the best – at school and
When do successful people get up in the morning? Lately, I have laid my hands on two interesting books What the Most Successful People Do Before Breakfast by Laura Vanderkam The 5 AM Club by Robin S. Sharma They both inspired me to reignite the habit of getting up before
The customer is not a moron Marketing trends 2023 The customer is not a moron. She is your wife. David Ogilvy Tweet This is what the marketing genius David Ogilvy taught in the 1950s. The advertisement in his time was dull and stupid and too openly salesy. Then he changed
Copywriting inspiration in the literary canon A classics is something that everybody wants to have read and nobody want to read. Mark Twain Well, it may be so. But if you skip canonical authors you miss a big opportunity. You can find inspiration everywhere you look. For selling strategies, you can
The people we buy from Do you believe that you own your buying decisions? That you are entirely immune to all the marketing tricks? We only buy from people that we: Know Trust Like Brands used to spend all their money on the spots in the primetime and billboards along
What gets under your skin? When it comes to copywriting skills, you can be your own’s best source of inspiration. Chances are your clients are people like you. And if they are not, if they live entirely different lives according to completely different values, I hope you know it. One
