Home - Queen of Words

Barbora jiřincová, bilingual copywriter for the Central European market

Do what you do best

And LET ME write your texts

your texts are my mission

If you want to succeed in the European market, you need an insider.

Not a translator but rather a bilingual copywriter.

With a deep understanding of the culture and psyché of the people.

As a trained historian with profound copywriting experience, I am perfect for you.

my principles:

Storytelling

People love stories. They cannot help but read them. I use stories everywhere I can.

Efficient texts

My copy is good when it fulfills the goal the clients stated. Data, not opinions, are the result of a successful text.

Your clients and you

The marketing of the 21st century is based on trust and relationships. I will connect you to your ideal customer and reader. That is copywriting.

WITH PASSION TO MASTERY

THE CUSTOMER IS NOT A MORON

My mission is to turn the swamp of the Internet into a sparkling clean river again.

Write texts that people read.

Craft copy and offer marketing solutions that don´t bother people that don´t try to trick them.

To fill the Internet with copy that builds relationship and trust and help people.

To create a world where just enough is not enough and people cannot get enough reading.

I CAN HELP YOU WITH...

Web copywriting

Your website is your showcase. When your customer walks by, they must stop, wonder and come in right to the check-out.

Branding

Craft a brand with a distinct voice, unique mission, and a personality that captivates your customers.

Email copywriting

Use the most powerful tool of today´s marketing fully. Email is the only tool that is truly in your hands.

Content marketing

Educate them, entertain them, and inspire them. How? Everything can be told as a story.

my conviction codes:

PASSION

Because just enough is not enough.

I always deliver my best and always put my heart into my job. No half-hearted measures, no easy solutions. Because what is worth the prize is worth giving it all. You do your best in your business; you are worth giving it all.

efficiency

Life does not fit into a textbook.

I work efficiently. I know the theory, but I know when to break all the rules because the project requires me to.

Some people look down upon pragmatic solutions because they are not by the book. I don´t. I understand that life does not fit into a textbook.

empathy

The customer is a human being.

Direct marketing does not work in the 21st century, and sleazy ads no longer persuade anyone. Why? Because the customers are human beings like us and today, they have more possibilities than ever before. Stop trying to trick them, and let us understand them.

HISTORY

I know their past, I know your customers.

I understand the complicated history of Europe, Central Europe to be specific. History shapes our minds, our stereotypes and in the end the way we make decisions. I believe in the power of historical knowledge.