8 most annoying content marketing myths Dear reader, Whatever your motivation in content marketing, you have probably studied some writing tips circulating the Internet. I have. The trouble with the Internet is, however, the original content is hard to find. The authors and bloggers copy each other’s texts and read
Be unique…ok, but how? To succeed in your business, you need to be unique.You need to provide an answer to your client’s “why.”Why buy from you?Why employ you?Especially today, when AI-generated content spawns in all areas, people use ChatGPT to write job proposals and motivational letters.Be unique, bring something new,
Why be the best? Only the best survive Is being average enough? It may be. But the time may come when being average is not enough. Because in times of crisis, only the best survive. As a mother, I have always tried to be the best – at school and
When do successful people get up in the morning? Lately, I have laid my hands on two interesting books What the Most Successful People Do Before Breakfast by Laura Vanderkam The 5 AM Club by Robin S. Sharma They both inspired me to reignite the habit of getting up before
The customer is not a moron Marketing trends 2023 The customer is not a moron. She is your wife. David Ogilvy Tweet This is what the marketing genius David Ogilvy taught in the 1950s. The advertisement in his time was dull and stupid and too openly salesy. Then he changed
Copywriting inspiration in the literary canon A classics is something that everybody wants to have read and nobody want to read. Mark Twain Well, it may be so. But if you skip canonical authors you miss a big opportunity. You can find inspiration everywhere you look. For selling strategies, you can
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