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Who am I? Oscar Wilde said that to define is to limit, but I describe myself as a writer because loading words with magic is what turns me alive.
As a writer, I cherish the opportunity to explore the power of words, make stories come alive, and entice the reader.
As a marketer, I stand against the cheap, manipulative techniques that swamp the online world and seek marketing solutions based on the force of a true story and the superpower of psychology.
Words have power, so why waste them…
My mission is to create a world where brands and businesses gain the trust of their customers again and earn the value their great products and services deserve.
I offer marketing techniques based on the superpower of psychology. I write texts that people read.
Stories that stay with them and help them get their hearts’ desires.
Dos and don’ts are soon forgotten. The lesson in a story lasts for a lifetime. Stories make people read to the end; stories make them remember; stories fire up their emotions.
Whatever I write, the story is king.
I work efficiently. I know the theory, but I know when to break all the rules because the project requires me to.
Some people look down upon pragmatic solutions because they are not by the book. I don´t. I understand that life does not fit into a textbook.
Psychologists never give up trying to understand what drives us. We are unaware of emotions, stereotypes in our subconscious, and triggers we barely recognize. How can we, as marketers, leave such a powerful tool on the table?
Today’s customers have seen it all; they are sick of advertisements and sick of texts not worth reading. Originality is more important than ever before.
Texts that build trust and a desire to buy.
Brand voice and brand mission that sparks irratioanl loyalty.
Emails that they actually look forward to.
Blog posts and articles they enjoy reading.
New texts for your website, content and e-mail marketing or proofreading and embroidering your AI-translated texts.
A book or an article on a specific topic.
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