May the force of your story be with them
Dos and don'ts are soon forgotten. The lesson in a story lasts for a lifetime. Stories make people read to the end; stories make them remember; stories fire up their emotions. Whatever I write, the story is king.
The superpower of psychology is stronger than cheap tricks.
We are unaware of emotions, stereotypes in our subconscious, and triggers we barely recognize. How can we, as marketers, leave such a powerful tool on the table?
Life does not fit in a box; think outside of it.
Today's customers have seen it all; they are sick of advertisements and sick of texts not worth reading. Originality is more important than ever before.