People love stories. They cannot help but read them. I use stories everywhere I can.
My copy is good when it fulfills the goal the clients stated. Data, not opinions, are the result of a successful text.
The marketing of the 21st century is based on trust and relationships. I will connect you to your ideal customer and reader. That is copywriting.
Price of my copywriting services
Average word count 1250 words
Included: (1) strategy, (2) research, (3) a sequence is 1 - 6 emails
Depends on the length and the subject.
Average word count 1250 words.
I propose three variants.
Help with your copy. You tell me where the problem is, and I will help you find the solution.
Must a copywriter specialize in one niche?
Well, I can write about different niches and love to learn new things.
But you cannot be the best in everything. Thus, I specialize.
In what? I love to write about the things I love the most.
Some jobs take more time investigation than writing itself. For example to create a tagline or a motto I have to do very thorough research and look for inspiration. I won´t charge you for my thinking time. But don´t imagine I will sit down at my computer, write your tagline and charge you the minute it took me to write it.
Furthermore:
All this is included in the price.
I need to get to know you and your brand. The call should take up to 30min. So that you know, you will receive questions before the call so you can prepare. After the discovery call, you will get a job proposal. The proposal includes the estimated time that the project will take.
We can leave out the discovery call and do it in written form if necessary.
SEO means that the text is friendly to the search engines. Using keywords, readers find you through Google and its smaller siblings. SEO copywriting includes working with keywords and other factors.
It may happen that I will be too busy to take on the job that you offer. In that case, I will tell you right away. I am wise enough not to put on more than I can handle. If I know I won´t have time for your project, I will say so.
Smaller projects can be done in two weeks or less. More extensive projects take longer. The deadline will be included in your contract.
If you need the project done sooner, you have to pay extra. It will be stated in the contract.
However, I do not offer shorter than a week-long deadline. No matter how large the express charge.
Yes, long-term contracts are convenient for both sides.
In this case, we have a discovery call, and I draft an agreement based on my price for an hour.
According to the contract, you will get an invoice every month or two weeks.
I charge around 30 $/€ per hour. All my prices reflect this.
With a new client, I have first to craft a brand voice and understand the thinking of an ideal customer. Then there is the subject and market research. That takes from 4 to 5 hours.
Crafting a tagline and catchy headlines takes up to 2 hours.
However, if the client has a clear brand voice guide and a tagline and provides materials describing the subject, in 1 hour, I can study it all and start writing.
With long-term cooperation, I know it all; I know your brand and voice, and the preparation process takes up to 1 hour.
Writing 1 page takes up to 2 hours.
Then comes the editing (2 hours) and implementation of any remarks (2 hours).
If you require changes in the texts after they are finalized and it takes more than 1 hour, I charge extra work.
To sum up:
A small website with a homepage, one or two services, an about us page, and a contact page can cost you around 550 $/€.
A website that contains tens of products and more pages can cost 1200 $/€.
However, if the client provides a brand voice guide and precise information, it can cost around 250 $/€. But I would like to see the material before we settle the price.
With long-term cooperation, crafting a new page (sales or landing page) may cost from 60 to 100 $/€.
I charge around 30 $/€ per hour. All my prices reflect this.
With new clients, I have to study the topic, learn what has been written on the subject, understand the tone of voice used on the web, and study the thinking of your readers. That can take anything from 1 to 2 hours.
Then I can write. Writing an article consisting of 300 words takes up to 1 hour, and 500 words take 1,5 hours. The growth is not linear.
Then comes the editing, shortening, polishing, SEO optimization, linking, and more. I don´t expect many remarks to implement with single articles or blog posts.
That means an article with new clients can cost 60 to 100 $/€.
However, I can write blog posts costing 30 – 60 $/€ each with long-term cooperation.
I charge around 30 $/€ per hour. All my prices reflect this.
With new clients, we have to create the whole campaign first. We have to figure out our hook to catch the customer in. That means market research, knowing your products and services, learning what worked before, and understanding your customers. This kind of work takes up to 4 hours.
The actual writing of your emails takes up to 1 hour. 1 hour for editing, and 1 hour for finalization, according to your feedback.
So, one email sequence with a new client can cost around 140 $/€.
However, if we work together in the long-term, I know you and your clients, your brand, and your products; we have created the campaign before, then one email can cost you 20 – 30 $/€.
I understand the financial issues of my clients; I am an entrepreneur myself. I will try to find a compromise and negotiate with you. We can lower the amount of work, create one segment now and the other later, edit only the most essential pages of your web, and so on. If my services are too expensive for you, I will try to bring a solution that has the required effect and is cheaper than the one that works magic with your online marketing. But, I will never compromise on the quality of my work. I am a professional and know the time required to do the proper research, branding, writing, and editing. I know what needs to be done and will not lower my standards to meet the lower price. Please, understand that when it comes to quality, just enough is not enough for me. I always do my best.
I have skied since I was three years old. I come from the North of the Czech Republic, in the Jizera mountains everybody skis. But since 1997, not a year has passed in which I missed an opportunity to visit my beloved Alps – Austria, Italy, Slovenia, or Switzerland. And then I met my husband, who races in the Ski Masters series, and he drew me into the racing world, where skiers put their whole hearts into their sport.
And since then, my love for skiing and the white mountains around me has only grown.
At the moment, I have long-term cooperation with a Czech ski rental and have written articles for various Czech ski resorts.
In English, I have written about Alpine ski resorts for a website for travelers, soon to be published.
If your brand has anything to do with skiing, contact me, you are my dream client, and I am your dream copywriter.
When the snow melts, I wipe the tears off my cheeks, kiss the skies goodbye (after careful vaxing so that they are happy over the summer) and plan my summer holiday.
What do we do in summer?
So, be it a travel destination review and recommendation, sales copy for an outdoor brand, or a website for a camp, I can be your best choice if you work in this niche.
The Czech Republic is a beer country. But, in the southern regions of Moravia, we produce the best wines in Central Europe.
We go on wine-tasting trips yearly, meet the winemakers in person, enjoy our time amongst the vineyards, and explore. Wine fits my curiosity because there is always much to discover. In every wine region, wine brand, in every bottle or sample.
Contact me if you own a wine shop or are a winemaker who wants clear and persuasive texts with a distinct brand voice. We will explore the market possibilities together.
I have owned a pet for as long as I remember, cats, dogs, hamsters, and turtles.
As a child, I spent a lot of time in the stables, and two broken hands did not stop me from returning.
That being said, I know there are different types of pet owners.
As everywhere in copywriting, the pet accessories and care industry must work with different customer archetypes.
I love animals; I appreciate every brand that makes the life of pets and their owners easier and happier.
I have lived with an anxiety disorder for more than twenty years. I had tamed the shrew in my head only recently with the help of psychotherapy, mindfulness, relaxation, and CBT.
And I did not stop there. I studied and tried various techniques that helped me to grow a powerful ally instead of a ruthless enemy inside my head.
So, if your clients fight with mental issues, I know what ails them.
If your clients strive to be better people and tame their heads, I know their drive.
See my writing style on this website or in my portfolio and add this amount of experience to it.
If you are someone who helps people tame their minds, I am the copywriter for you.
I come from a sporting family. I cannot imagine my life without a workout at least five times a week.
And as a perfectionist, I had to go a long way to learn to love my body. Before that, I tried every died on Earth.
So, if you like my style of writing and you work in the fitness niche, let´s schedule a call.
