Copywriter Barbora Jiřincová

Why do you need me?

Why do you need profesional copywriting?

my copywriting services

...Your customer is a human being...


People love stories. They cannot help but read them. I use stories everywhere I can.

Efficient texts

My copy is good when it fulfills the goal the clients stated. Data, not opinions, are the result of a successful text.

Your clients and you

The marketing of the 21st century is based on trust and relationships. I will connect you to your ideal customer and reader. That is copywriting.

All my copywriting services are available in English and in Czech.

Web copywriting

Texts for your website.
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Branding strategist

Building your brand and everything you need to stand out.
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Email copywriting

Use the most powerful tool in marketing. The only one that is in your own hands.
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Content marketing

Blog posts, articles and strategy for your content marketing.
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Sales funnel

A way to turn the by-goer into a paying customer.
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No idea?

Don´t know what you need?

Contact me, let me find the best service for you.
Contact me

Want safe and secure cooperation?

Choose one of my Upword projects.

my niche

Must a copywriter specialize in one niche?

Well, I can write about different niches and love to learn new things.

But you cannot be the best in everything. Thus, I specialize.

In what? I love to write about the things I love the most.


Copywriting for ski brands, ski shops and ski rentals, ski resorts and more.
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Outdoor activities

Copywriting for outdoor brands, camps, canoeing and kayaking brands, hiking trip agencies and more.
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Copywriting for those who make wine, sell wine or love wine.
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Pets and animals

Copywriting in pet care and accesories or animal niche
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I am a copywriter. I write in the morning and lift weights in the afternoon.
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Mental Health and Mental Coaching

Are you helping people tame their heads? I am the copywriter for you.
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Copywriting is a specific writing skill. A copywriter usually creates persuasive texts to nudge the reader to some action (conversion). Copywriting differs from content marketing, but some copywriters do both.


A content writer creates content marketing texts, including blog articles, magazines, ebooks, and emails. Content marketing is based on giving your expertise for free so that the clients trust you and buy the stuff you offer. Thus the content writer must know how to write captivating texts that build trust simultaneously.


A copywriter crafts the idea behind your brand, your brand's personality, and voice. They do market, subject, and keyword research and constantly search for inspiration. They ask and listen. And they write. But then comes the text's shortening, editing, polishing, and shortening again. Writing time is the cheapest .

FAQ about my copywriting

Copywriting is not only about writing.

Before I start writing I have to:

  • Do a market research
  • Learn your brand
  • Learn a lot about the topic of the text
  • Learn about your ideal customer
  • Do the keyword analysis
  • Build the structure of the text
  • Only then can I start writing your text.

Some jobs take more time investigation than writing itself. For example to create a tagline or a motto I have to do very thorough research and look for inspiration. I won´t charge you for my thinking time. But don´t imagine I will sit down at my computer, write your tagline and charge you the minute it took me to write it.



  1. The discovery call
  2. The research that allows me to give you a quote
  3. The proposal which includes your specific needs
  4.  A first sample
  5. One round of changes based on your objections

All this is included in the price.

I need to get to know you and your brand. The call should take up to 30min. So that you know, you will receive questions before the call so you can prepare. After the discovery call, you will get a job proposal. The proposal includes the estimated time that the project will take.

We can leave out the discovery call and do it in written form if necessary.

SEO means that the text is friendly to the search engines. Using keywords, readers find you through Google and its smaller siblings. SEO copywriting includes working with keywords and other factors.

It may happen that I will be too busy to take on the job that you offer. In that case, I will tell you right away. I am wise enough not to put on more than I can handle. If I know I won´t have time for your project, I will say so.

Smaller projects can be done in two weeks or less. More extensive projects take longer. The deadline will be included in your contract.

If you need the project done sooner, you have to pay extra. It will be stated in the contract.

However, I do not offer shorter than a week-long deadline. No matter how large the express charge.

Yes, long-term contracts are convenient for both sides.

In this case, we have a discovery call, and I draft an agreement based on my price for an hour.

According to the contract, you will get an invoice every month or two weeks.

  1. The discovery call.
  2. My proposition and a contract.
  3. You get a sample of text and structure of the project.
  4. You can express your objections, and I will make the necessary changes.
  5. You pay an amount reflecting the time I spent on the first assignment.
  6. I finish the project in one step or in milestones.
  7. You pay either after the project is done or after the milestones are delivered.
  8. You can express your objections, and I will implement them. The second round of feedback implementation I charge as extra work.
  9. You pay the rest of your price.

My niche


I have skied since I was three years old. I come from the North of the Czech Republic, in the Jizera mountains everybody skis. But since 1997, not a year has passed in which I missed an opportunity to visit my beloved Alps – Austria, Italy, Slovenia, or Switzerland. And then I met my husband, who races in the Ski Masters series, and he drew me into the racing world, where skiers put their whole hearts into their sport.

And since then, my love for skiing and the white mountains around me has only grown.

Check my Instagram to see for yourself.

At the moment, I have long-term cooperation with a Czech ski rental and have written articles for various Czech ski resorts.

Happy Sport

In English, I have written about Alpine ski resorts for a website for travelers, soon to be published.

If your brand has anything to do with skiing, contact me, you are my dream client, and I am your dream copywriter.

Outdoor, water sports, and camping

When the snow melts, I wipe the tears off my cheeks, kiss the skies goodbye (after careful vaxing so that they are happy over the summer) and plan my summer holiday.

What do we do in summer?

  • Canoeing
  • Paddleboarding
  • Kayaking
  • Camping
  • Hiking

So, be it a travel destination review and recommendation, sales copy for an outdoor brand, or a website for a camp, I can be your best choice if you work in this niche.


The Czech Republic is a beer country. But, in the southern regions of Moravia, we produce the best wines in Central Europe.

We go on wine-tasting trips yearly, meet the winemakers in person, enjoy our time amongst the vineyards, and explore. Wine fits my curiosity because there is always much to discover. In every wine region, wine brand, in every bottle or sample.

Contact me if you own a wine shop or are a winemaker who wants clear and persuasive texts with a distinct brand voice. We will explore the market possibilities together.

Pets and animals

I have owned a pet for as long as I remember, cats, dogs, hamsters, and turtles.

As a child, I spent a lot of time in the stables, and two broken hands did not stop me from returning.

That being said, I know there are different types of pet owners.

  • Some prefer exotic animals.
  • Some do sports with their pets.
  • Some want a simple, uncomplicated relationship with their pet companion.
  • And some use their animals at work.


As everywhere in copywriting, the pet accessories and care industry must work with different customer archetypes.

I love animals; I appreciate every brand that makes the life of pets and their owners easier and happier.

Mental Health and Personal Growth

I have lived with an anxiety disorder for more than twenty years. I had tamed the shrew in my head only recently with the help of psychotherapy, mindfulness, relaxation, and CBT.

And I did not stop there. I studied and tried various techniques that helped me to grow a powerful ally instead of a ruthless enemy inside my head.

So, if your clients fight with mental issues, I know what ails them.

If your clients strive to be better people and tame their heads, I know their drive.

See my writing style on this website or in my portfolio and add this amount of experience to it.

If you are someone who helps people tame their minds, I am the copywriter for you.

Fitness and Exercise

I come from a sporting family. I cannot imagine my life without a workout at least five times a week.

And as a perfectionist, I had to go a long way to learn to love my body. Before that, I tried every died on Earth.

I know the plank is far from perfect, but there was a baby and a cat to make things interesting...

So, if you like my style of writing and you work in the fitness niche, let´s schedule a call.