What education should a copywriter have?
I won’t tell; I don’t know.
But I can tell you what my education looks like so far.
But only so far, because I never stop learning.
That much a good copywriter should and must have – an unquenchable curiosity and a passion for learning.
I never stop learning.
And neither should you.
Below is a list of the books, blogs, podcasts, and videos I take inspiration from.
Feel free to get inspired.
I am thrilled to be a part of the CopyPosse community and to be able to learn from Alex Cattoni and the international group of original copywriters. In this five-day program, I learned how to:
I consider my education and practice as a teacher to be the best preparation for being a copywriter.
See for yourself what I learned during my study and my practice as a teacher:
During our university studies, we learned a lot about psychology. As a teacher, I had to study these psychological topics further:
Education methodology and practice.
Do teaching and copywriting seem too far from each other? Think twice. As a teacher, I had to learn the following:
And my subject?
We studied English linguistics in practical use. Thus I learned:
These skills will help me write better English and Czech texts, and I can edit your texts. The teacher is the best editor. Because whatever you put before me, trust me, I have seen worse.
Only after I said goodbye to my academic career did I learn how much history taught me about the world around me.
Furthermore, the Ph.D. study gave me the following:
In this pretty basic email marketing course I learned:
I don’t consider myself an SEO expert, but I can use SEO in my writing.
That means that I will get on well with your SEO expert or that I will be able to optimize my copy if needed. The SEO HubSpot course is an introductory course that taught me more than how to work with keywords. Most importantly, it taught me that SEO today is not just keywords.
I learned that:
Furthermore, it taught me more about Google’s mission which comes closer with every update. Google aims to bring as helpful answers to the users’ queries as possible. And with every update, he is better at knowing what is and what is not a valuable piece of content. So, focus on delivering original and useful content that your readers need. You will be ok with every update and have nothing to fear.
Great and useful content marketing course by HubSpot Academy.
This course was my first introduction to social media marketing; I overgrew it long ago. But, in the beginning, it taught me a lot. Mainly:
Patrik Pilous is a Czech SEO expert and a marketer. In this six-month internship, I learned the basics of SEO copywriting and writing for the engagement of my readers.
Furthermore, I practiced formatting the texts so that the search engine would like them and the readers enjoy them as well.