Be unique…ok, but how? To succeed in your business, you need to be unique.You need to provide an answer to your client’s “why.”Why buy from you?Why employ you?Especially today, when AI-generated content spawns in all areas, people use ChatGPT to write job proposals and motivational letters.Be unique, bring something new,
Why be the best? Only the best survive Is being average enough? It may be. But the time may come when being average is not enough. Because in times of crisis, only the best survive. As a mother, I have always tried to be the best – at school, at
When do successful people get up in the morning? Lately, I have laid my hands on two interesting books What the Most Successful People Do Before Breakfast by Laura Vanderkam The 5 AM Club by Robin S. Sharma They both inspired me to reignite the habit of getting up before
The customer is not a moron Marketing trends 2023 The customer is not a moron. She is your wife. David Ogilvy Tweet This is what the marketing genius David Ogilvy taught in the 1950s. The advertisement in his time was dull and stupid and too openly salesy. Then he changed
What gets under your skin? When it comes to copywriting skills, you can be your own’s best source of inspiration. Chances are your clients are people like you. And if they are not, if they live entirely different lives according to completely different values, I hope you know it. One
You have a great product. You offer the best services. You do what you do best.
If you had not known it, you wouldn´t go into the business.
So you built a web. Here you offer your excellent products and services.
But people do not visit your website. They don´t know about you.
And those who visit never come back.
