The customer is not a moron Marketing trends 2023 The customer is not a moron. She is your wife. David Ogilvy Tweet This is what the marketing genius David Ogilvy taught in the 1950s. The advertisement in his time was dull and stupid and too openly salesy. Then he changed
What gets under your skin? When it comes to copywriting skills, you can be your own’s best source of inspiration. Chances are your clients are people like you. And if they are not, if they live entirely different lives according to completely different values, I hope you know it. One
You have a great product. You offer the best services. You do what you do best.
If you had not known it, you wouldn´t go into the business.
So you built a web. Here you offer your excellent products and services.
But people do not visit your website. They don´t know about you.
And those who visit never come back.
